CV

Nadia Roldan

As a professional, I combine strong design skills (including branding programs, marketing visuals, and digital marketing strategies) with the strategic thinking needed to measure and analyze their performance. All of this is done while maintaining a fun and collaborative working environment.

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Skills

Project management Analytical thinking UX-UI design and prototyping Email marketing Resilience Customer relationship management Branding Leadership Content Management Systems Account management Social media marketing Website integration SEO English French Spanish Negotiation

Experience

2022 - 2024

SPIRIA - Account Manager

In this role, I served as the primary point of contact for project communication and coordination across a portfolio of over 20 client accounts. I led teams of developers and designers to deliver high-quality digital solutions within budget and deadlines in the manufacturing, financial, education, public sectors. My principal mandate was to establish and maintain strong client relationships, understanding their needs and translating them into customized service offerings. Additionally, I regularly collaborated with internal departments to develop marketing communications highlighting client project successes.

2021 - 2022

SPIRIA - Digital Project Manager

I led the planning, execution, and delivery of complex software development projects, meticulously tracking project costs, resources, and timelines. I implemented Agile methodologies to enhance project efficiency and adaptability to changing client needs. Additionally, I fostered a collaborative team environment, encouraging knowledge sharing and skill development. Some of my significant accomplishments include leading the creative and development teams in revamping a robust e-commerce platform for Furniture de bureau Denis, developing a custom client relationship platform and mobile app for Tornatech, and creating a user-oriented services platform for Société de Transports de l'Outaouais.

2020 - 2021

SOLOCOM - Digital Project Manager

In this hybrid role, I supervised the development and implementation of digital projects such as websites, mobile apps, and e-commerce platforms. I also managed the design, integration, distribution, and reporting of email marketing campaigns. Additionally, I integrated and updated websites while implementing SEO best practices. I also designed user flows, website navigation flowcharts for complex website redesigns, wireframes, SEO content guidelines and mockups. Leading a team of developers, content creators, and web designers, I ensured the successful production of digital projects. Some of the clients I worked with during this time included Laforge, IMS, and Attestra, among others.

2019 - 2020

dada - Digital Project Manager

In addition to coordinating and executing digital marketing campaigns, I collaborated with clients and vendors to monitor campaign performance and analytics. I also managed social media content calendars. I integrated and updated websites, optimizing SEO and site performance. Additionally, I conducted market research and competitive analysis to identify trends and opportunities for innovation. Some of the clients I worked with during this time include Bota Bota Spa-sur-l'eau, Voyages Traditours, and Bloome, among others.

2016 - 2018

Contractuelle Inc. - Digital Project Coordinator

Some of my responsibilities included coordinating and executing digital projects, such as websites and email marketing campaigns. I collaborated with clients and internal creative teams to gather functional requirements and ensure projects were aligned with client goals. I planned and coordinated all stages of production of communication materials, from design to publication, including brochures, annual reports and stationery,. Additionally, I assisted in the development of project proposals, conducted market research and competitive analyses to identify trends and innovation opportunities, and facilitated technical training for clients on CMS and email marketing platforms.

2010-2015

Contractuelle Inc. - Graphic & Web Designer

Some of my tasks included designing marketing and communications materials such as brochures, leaflets, reports and infographics. I developed comprehensive brand guidelines, and designed UX/UI for various websites and online platforms. I also created user-friendly interfaces for CMS, corporate websites, microsites and digital annual reports, as well as a maritime logistics web application. Some of the clients I worked for during my employment in the agency include Desjardins (DSF), Fonds FÉRIQUE, Innergex, BRP, and Triasima.

Education

2019-2020

Cornell University

Digital Marketing Certificate

2012-2017

HEC Montréal

D.E.S.S. Communication marketing

1997-2001

Universidad de las Américas, Puebla

Bachelor's Degree in Graphic Design